UK bikers move to Adventure bikes in 2011

2011 was another tough year for new motorcycle sales

0
Ben Cope's picture
Submitted by Ben Cope on Tue, 10/01/2012 - 11:29

THE only growing motorcycle sector in 2011 was the Adventure Sport sector, according to stats released by the Motorcycle Industry Association.

Adventure Sport motorcycle sales totalled 10,570 units in 2011, compared to 9,308 units in 2010, an increase of 13.6%.

However, Adventure Sport sales are still behind outright Supersport sales, with 12,851 Supersport machines sold in 2011, the market was down 9.9% on 2010, where 14,257 units were sold.

The figures look bleak, with less people buying new machines, but certainly the trend appears to be leaning toward the Adventure sector.

Total sales of motorcycles and scooters were down 2.5% compared to 2010, however Scooters posted a 20.1% increase, which may look good but in reality it masks the troubles across the rest of the motorcycle sector.

The hardest-hit sector was Sport/Tour which suffered a 32.4% decrease in sales. Naked motorcycles remain fairly strong, with 16,800 units sold in 2011, just 5% down on 2010 - a hard but managable drop.

In terms of capacity, the only growing sector was the 51-125cc category, with 16.6% growth, which is in line with strong scooter sales. Machines over 1,000cc sold 14.6% less than in 2010.

Motorcycling is suffering, but dealers and manufacturers are working harder than ever to get us onto two wheels, with finance deals, huge discounts and incentive packages being offered by almost everyone.

The real issue for motorcycling is that 2011's figures look poor compared to 2010, which was a dreadful year.

If your local motorcycle dealership's showroom is stuffed with large-capacity tourers, its likely they'll be keen to move them on.

THE only growing motorcycle sector in 2011 was the Adventure Sport sector, according to stats released by the Motorcycle Industry Association.

Adventure Sport motorcycle sales totalled 10,570 units in 2011, compared to 9,308 units in 2010, an increase of 13.6%.

However, Adventure Sport sales are still behind outright Supersport sales, with 12,851 Supersport machines sold in 2011, the market was down 9.9% on 2010, where 14,257 units were sold.

The figures look bleak, with less people buying new machines, but certainly the trend appears to be leaning toward the Adventure sector.

Total sales of motorcycles and scooters were down 2.5% compared to 2010, however Scooters posted a 20.1% increase, which may look good but in reality it masks the troubles across the rest of the motorcycle sector.

The hardest-hit sector was Sport/Tour which suffered a 32.4% decrease in sales. Naked motorcycles remain fairly strong, with 16,800 units sold in 2011, just 5% down on 2010 - a hard but managable drop.

In terms of capacity, the only growing sector was the 51-125cc category, with 16.6% growth, which is in line with strong scooter sales. Machines over 1,000cc sold 14.6% less than in 2010.

Motorcycling is suffering, but dealers and manufacturers are working harder than ever to get us onto two wheels, with finance deals, huge discounts and incentive packages being offered by almost everyone.

The real issue for motorcycling is that 2011's figures look poor compared to 2010, which was a dreadful year.

The irony is: there really has not been a better time to buy a new motorcycle.

Follow Visordown

Latest News

Latest Features

Latest Bike Reviews

Crash Media Group
Visordown is part of the CMG Full Throttle Network© : welcoming over 3 million consumers each month