Honda has won two Red Dot Design Awards for its 2023 motorcycles, including the Hornet and Transalp.
Honda looked to its past for two of its new motorcycle models for 2023, as it brought back the Hornet and Transalp names with a new 755cc parallel-twin-cylinder engine.
The Honda CB750 Hornet and Honda XL750 Transalp both expanded Honda’s range in the naked and adventure categories with new middleweight offerings, and revived iconic names, carrying cultural weight, from the brand’s past.
The awards for the CB750 Hornet and XL750 Transalp follow on from Honda’s Red Dot Design Award-winning Honda ADV350 scooter and Honda NT1100 tourer, which won in 2022, its 2021 award winner, the Honda Forza 750, and the Honda CBR1000RR-R Fireblade, which won in 2020.
Toshinobu Minami, Chief Operating Officer, Design Center, Honda R&D Co., said: “This year, Honda celebrates its 75th anniversary, and to receive multiple Red Dot Design Awards in the Product Design category for the fourth year in a row, across our automobile and motorcycle product ranges, is fantastic and testament to our development processes. We believe in a unique human-centred approach to design and usability, and it is gratifying to see that focus reflected in the continued recognition for Honda at the Red Dot Design Awards.
“These accolades are testament to our design and R&D teams that are responsible for our products, and who place the users – our customers – at the heart of their work. Honda will continue to create designs that can bring ‘excitement’ to its future products, while carrying on with this human-centred approach.”
Honda also won Red Dot Design Awards for the 2023 Honda Civic Type-R and 2023 Honda Civic e:HEV cars.
