LIQUID Asset Partners (LAP), the new owner of Erik Buell Racing, has announced its next steps in the revival of EBR.
LAP’s plans centre around opening up parts supply and putting new models into production; namely the new RX and SX models, which it hopes to have in production by the middle of March.
Beginning this week, LAP will also be making service and repair parts for the RS, RS and SX bikes available directly from them. Performance parts for older Buell models that were previously accessible through EBR will also be made available.
LAP says that once its plans are implemented, the path is open for EBR’s next step of growth, which will require significant resources.
In its capacity as brand steward, LAP says it's committed to preserving EBR while it actively reviews options for a qualified individual or company to acquire or finance the business and take it to the next level.
Speaking about the LAP’s acquisition of the business and its future, founder Erik Buell said:
‘This is indeed an incredible opportunity for a huge head start on getting an American sport motorcycle business going. I have to thank Bill Melvin Jr., Bill Sr., and the team at Liquid Asset Partners for seeing this and working toward activating the assets and building motorcycles again. It is also great that they have stepped up to immediately address parts availability for EBR owners. The old company had many of the pieces in place for success, and I am very energized by the opportunity to re-engage under a new corporation with the right ownership and focus.’
EBR was sold at auction to Liquid Asset Partners earlier this month, following financial difficulty and the firm's closure in April 2015, and a previous failed auction to Atlantic Metals.