HIGH-street chain Next has withdrawn a t-shirt featuring a picture of a freestyle motocross rider with his head replaced with a chimp’s.
The clothing retailer admitted it didn’t own the original photo of FMX rider Arran Powley after a legal challenge from the snapper who took it.
Friends of Powley, of the Bolddog Freestyle Motorcross Display team, recognised the picture on Next’s website.
Allan Potts, official photographer for the team, received damages and costs from the firm, who said the image had been outsourced by an independent supplier.
Potts was offered more money by the store to buy the image but refused on principal.
He said: “The original image is so easy to recognise, there was absolutely no doubt in my mind that they ripped off my shot and mass-produced it on a T-shirt.
“I am well respected in the motorcross world and was mortified at the thought of anyone thinking I’d sold it. It was fortunate that my image was so recognisable by FMX followers, so that I was soon alerted to the misuse of this photo.”
A Next spokesman said: “The t-shirts have been withdrawn from sale. The remaining stock is being collated in our warehouse ready to be donated to Oxfam.”