Shark’s Newton’s Cradle

Not fake. Much.

Posted: 16 April 2013
by Visordown


YES, it’s a blatant promo video. No, it’s not a real scientific experiment, and even if it was, we’re not absolutely sure what it would be proving. It’s Shark’s latest YouTube offering.

Basically an effort to get you to buy Shark’s R Pro Carbon and Speed R lids, the press release says they have ‘recreated’ the physics exercise of a Newton’s Cradle, transferring energy from one swinging sphere through a line of others to the one at the opposite end. It’s all about energy conservation, and usually uses solid metal balls hanging from threads. But they use a row of motorcyclists hanging from their ankles instead, with heads bashing together instead of metal spheres.

Of course, the idea is to show that with a rival (unbranded) helmet, the energy is still transferred, while with a Shark all the energy is absorbed. We’re 99% sure (and the remaining 1% is wavering) that when they say they ‘recreated’ the experiment, they mean ‘faked’…

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Now if they had actually knocked up a Newton's Cradle with head sized steel balls and put one of their lids on one to prove its impact absorption, that would be quite cool. This is just bent.

Posted: 16/04/2013 at 20:18

Having said that, we all know that all crash helmets dissipate a certain and similar amount of force anyway. So they'd be better off showing a dude with one of these lids having to fight off the birds as a result of having it...

Posted: 16/04/2013 at 20:21

He could even end up with one of them polishing the helmet...

Posted: 16/04/2013 at 20:26

I think the thing that most bothers me about ads like this, is that people get paid money to generate this "stuff". It should be punishable by a long stretch of community service, or the perpetrators placed in the stocks for several weeks, not financially rewarded.

Posted: 23/04/2013 at 14:58

Talkback: Shark’s Newton’s Cradle


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