Fiat and Yamaha end 4-year relationship

Car-giant won't be backing Spies and Lorenzo for 2011 title

Posted: 6 January 2011
by Visordown News

FIAT WILL not be sponsoring the official Yamaha MotoGP effort in 2011, ending a four-year relationship with the team.

Fiat first sponsored the Yamaha factory team of Valentino Rossi and Colin Edwards in 2007, and enjoyed two world championship wins with the team in 2008 and 2009.

It seems the Rossi-factor is as strong as ever and his departure from the Yamaha team is the reason why Fiat have chosen not to extend their relationship.

Fiat brought a welcome injection of not only cash but also widespread marketing reach, helping to boost the appeal of the sport worldwide. They introduced special edition liverys for the bikes and riders every season to help promote their cars and brand appeal.

It remains to be seen whether or not they'lll appear with any link to the 2011 factory Ducati Desmosedici, ridden by Hayden and of course, Rossi.

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Discuss this story

Why would they? A japenese bike,an American,and Spanish riders!! To possibly go to a Italian team With a star (GOAT) Italian Rider.Where would you put your companys money?????

Posted: 06/01/2011 at 15:32

Well I'm surprised.

I never saw that one coming.

Who would have thought that a car company sponsoring a motorcycle company had anything to do with the relationship between Rossi and one of the owners of FIAT?

Posted: 06/01/2011 at 16:07

Actually, I believe there is appeal to sponsoring the defending champion and a contender in Spies.  Especially considering that they are entering the American market this year.  Seems like an opportunity missed.

Posted: 06/01/2011 at 22:42

Too late for Fiat to join Rossi. AMG Mercedes have already done the deal.

 Thought this was a news section, the AMG thing is weeks old !  

Posted: 07/01/2011 at 12:19

Fiat is the parent owner of Ferrari...

Ducati and Ferrari are high profile Italian machines (both at Wrooom this week)

And now they have an Italian rider... 

No brainer really... 

Posted: 12/01/2011 at 13:05

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