Government launches new THINK! motorcycle safety campaign

Check out the new video: sweet, but effective?

Posted: 26 February 2010
by Visordown News


THE GOVERNMENT has launched a £3.5 million THINK! campaign with a new-style video to warn motorists to keep an eye out for motorcyclists.

It's a different, softer take on the motorcycle safety campaigns we've seen before - remember the 'Think Once, Think Twice, Think Bike!' classic from the 1970s?

Paul Clark, road safety minister, said: "We are working hard to tackle the unacceptable number of collisions where motorcyclists are killed on Britains roads and our THINK! campaigns are a vital part of this."

We're none too impressed with the wishy-washy video but owt's better than nowt, as they say.

Previous article
US stunt ace breaks Harley long distance jump record - TWICE
Next article
2010 MV Agusta F4 1000 presentation video


 
TwitterStumbleUponFacebookDiggRedditGoogle


Discuss this story

I actually quite like the message here that bike riders are people underneath all the sometimes 'threatening' gear!

Posted: 26/02/2010 at 16:43

The government is anti bike and please don't think this is for the beneifit of motorcyclists. As you will see in the advert it will continue to show the dangers to the motorcyclists and genrally scare relatives and loved ones to push the motorcyclists to give up thier bikes. Now most parents would hate to see thier children ride a motorcycle and be scared silly at the thought of them out on the road.

It is a very subtle message that is sent to continue the fears of motorcycling. If the government really wanted to improve the situation the adverts should be geared to motorcyclists in the reasbonsibility to lookout for themselves and that motorcylce are invisable to other motorists. Yes its harsh and not fair but ultimately each person has the responsibility to look after thier own health and the as we know we generally come out worse with an accident. I love my motorcycling and really wish to more motorcyclists on the roads but this type of campaign is designed to further reduce the numbers on the road.


Posted: 26/02/2010 at 16:44

This is good.  It's targeted at women.


Posted: 27/02/2010 at 00:47

Heh, I like it. It's memorable and that's important.

I was waiting for something horrible to happen, and that it didn't makes it surprising, and thereby more memorable.


Posted: 27/02/2010 at 19:26

''If you got to know me,    I think you'd like me very much''....

''.....Next time your out driving, look out for Tom, an Dave an Nick & Helen, and Amy.....''       ...because their 'Kin Wierdo's
 
Ha Ha Ha !   ...look at em,  oh yea, better make friends with them !!

FFSake, £3.5 Million, for that pish ! 

Once again the govenment controlled media has portrayed an image to the general public which makes us look stupid

If anyone believes that an advertising campaign such as this, is going to remind a car driver to look out for motorcyclists when driving, then they probably only could be an MP

Its fantastic to have £3.5 Million pounds from the government to make people more bike aware when driving, an such a shame to see it wasted.


Posted: 27/02/2010 at 22:47

Marko69 wrote (see)

The government is anti bike and please don't think this is for the beneifit of motorcyclists. As you will see in the advert it will continue to show the dangers to the motorcyclists and genrally scare relatives and loved ones to push the motorcyclists to give up thier bikes. Now most parents would hate to see thier children ride a motorcycle and be scared silly at the thought of them out on the road.

It is a very subtle message that is sent to continue the fears of motorcycling. If the government really wanted to improve the situation the adverts should be geared to motorcyclists in the reasbonsibility to lookout for themselves and that motorcylce are invisable to other motorists. Yes its harsh and not fair but ultimately each person has the responsibility to look after thier own health and the as we know we generally come out worse with an accident. I love my motorcycling and really wish to more motorcyclists on the roads but this type of campaign is designed to further reduce the numbers on the road.

You paranoid freak. What else is happening in your tinfoil hat world?

Posted: 27/02/2010 at 22:56

If this government REALLY wanted to get rid of motorcycling on our roads, they'd simply do one or ALL of the following:

Ban anyone riding a bike / moped till they're at least 18 years old.

Restrict L platers to a maximum 6 months riding, then get a full licence or stop riding!

Raise road tax for all Bikes / mopeds. Excuse? Accident statistics & NHS use.

Impose crippling premium taxes on bike sales, making them uneconomical and unviable.

Obviously, none of this has happened yet, ergo, they're not entirely out to get us bikers. Yet.

The advert is good though. Bikers in full gear DO look intimidating at first glance. Motorists do need to be reminded that under all that protection, there's just another ordinary human being (and occasionally, the odd Alien - a la ET, but we won't go there today).

Posted: 28/02/2010 at 00:57

Re Quote: "Once again the govenment controlled media has portrayed an image to the general public which makes us look stupid"

From personal experience and general observation, getting into a cage has a nasty habit of causing drivers brains to switch-off and thus make them stupid. As has been commented above, the reality is that unless we are indeed lit up like christmas trees we are pretty much invisible and have to act accordingly in our own self-interest.

Not to say that there aren't some very decent, observant and considerate car drivers around; Probably all motorcyclists themselves though....

Posted: 04/03/2010 at 10:46

Talkback: Government launches new THINK! motorcycle safety campaign