IT’S an international event attracting tens of thousands of riders every year.
But the Distinguished Gentleman’s Ride, coming to London and hundreds of other cities on Sunday September 24, is also an event where leathers are out and tweed and cravats are in.
So what are you going to wear (assuming you've got a suitable retro bike to go on)?
The organisers themselves have answered the problem with a clothing range, including a tie, a workman’s pocket square (whatever that is) and the open-face helmet pictured above.
The Distinguished Gentleman’s Ride raises money through donations to tackle men’s prostate cancer and mental health.
The Hedon ‘Hedonist’ helmet costs £395, with £35 from each purchase going to the cause.
Other items in the range are conveniently priced in US dollars, with the tie and square thingy costing $25 each.
Find the rest of the range, including shirts, Argyle socks and t-shirts here.
Click here for more details in the Distinguished Gentleman’s Ride.