Hein Gericke launch new discount-price website

Clothing giant Hein Gericke launch new website to enable you to save money on your biking gear at any HG store

Posted: 20 March 2009
by Visordown News

HEIN GERICKE have launched a new website for motorcyclists packed full of superb deals and promotions on top quality rider equipment.

4THERIDE.co.uk offers bikers the chance to take advantage of regular special offers at their local Hein Gericke store, which are only available to registered users of the site.

All visitors to 4THERIDE.co.uk can browse the easy-to-use microsite and keep up to speed with the latest biking news stories, while checking out the featured website, video and game. However, only 4THERIDE.co.uk members are able to view the latest amazing deals and download a personalised voucher, which can be redeemed at their chosen HG store.

Hein Gericke Marketing Manager, Michael Walshaw explained: "At Hein Gericke, traditionally we’re not known for our ability to offer discount. This is because we work really hard to keep the price of our kit as low as possible, while maintaining the level of quality that is associated with the brand and the expertise that our shop teams offer.

“However, with the recent forced increase in the cost of materials and manufacturing pushing prices up for all retailers, we realised that we had to do something to make life a little easier for UK bikers. This led to the launch of 4THERIDE.co.uk, which enables us to provide a series of localised special offers based directly on individual store customer feedback. And early indications are that they are going down very well indeed.”

4THERIDE.co.uk is online now with excellent deals for every HG store. Right now anyone can sign up to save, however deal seekers should register sharpish, because the site will soon become invitation and referral only. Click the link to visit the site 4THERIDE.co.uk


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