UK bikers move to Adventure bikes in 2011

2011 was another tough year for new motorcycle sales

Posted: 10 January 2012
by Visordown News

THE only growing motorcycle sector in 2011 was the Adventure Sport sector, according to stats released by the Motorcycle Industry Association.

Adventure Sport motorcycle sales totalled 10,570 units in 2011, compared to 9,308 units in 2010, an increase of 13.6%.

However, Adventure Sport sales are still behind outright Supersport sales, with 12,851 Supersport machines sold in 2011, the market was down 9.9% on 2010, where 14,257 units were sold.

The figures look bleak, with less people buying new machines, but certainly the trend appears to be leaning toward the Adventure sector.

Total sales of motorcycles and scooters were down 2.5% compared to 2010, however Scooters posted a 20.1% increase, which may look good but in reality it masks the troubles across the rest of the motorcycle sector.

The hardest-hit sector was Sport/Tour which suffered a 32.4% decrease in sales. Naked motorcycles remain fairly strong, with 16,800 units sold in 2011, just 5% down on 2010 - a hard but managable drop.

In terms of capacity, the only growing sector was the 51-125cc category, with 16.6% growth, which is in line with strong scooter sales. Machines over 1,000cc sold 14.6% less than in 2010.

Motorcycling is suffering, but dealers and manufacturers are working harder than ever to get us onto two wheels, with finance deals, huge discounts and incentive packages being offered by almost everyone.

The real issue for motorcycling is that 2011's figures look poor compared to 2010, which was a dreadful year.

The irony is: there really has not been a better time to buy a new motorcycle.



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Discuss this story

Made the 'move' ten years ago... no regrets at all.

Posted: 10/01/2012 at 16:54

Where do opinions like "there really has not been a better time to buy a new motorcycle" come from?
Bike prices have shot up by probably more than 25% in the last 2 - 3 years, inflation is rising way above average, yet the job market is stagnant and salaries for us normal working stiffs are not increasing due to "tough market conditions".

This is not the first "we have never had it so good" article that I have read recently, and quite honestly it is a bunch of bollocks.

Posted: 10/01/2012 at 18:30

SURELY ANY BIKE IS AN ADVENTURE BIKE IN ITS OWN ENVIRONMENT ,I WOULD NO MORE GO TO A TRACK DAY ON MY 84 XT THAN A BLADE OR GIXER RIDER WOULD USE THEIR PRIDE AND JOY OFF ROADING. ITS HORSES FOR COURSES.SHIT IF YOU HAVE TO RIDE TO WORK IN THE CITY, EVERY DAY IS AN ADVENTURE,WE CANT ALL BE CHARLIE B, IT IS WHAT YOU MAKE IT,NICK SAUNDERS HAS DONE SOME MAD RIDES ON A R1 ACROSS SAND COVERED AUSI TARMAC FLAT OUT,NO TA,.SUZI PERRY WROTE THE" MOST SENSE ARTICLE" IN MCN 2010 I HAVE READ IN YEARS. Z THOU GONE NOW, FOR ME IT WAS A CASE OF CUT THE CLOTH TO SUIT ETC ETC.GOT TO ADMIT THOUGH, INSURANCE IS DOWN BY ABOUT £230 PA ,MPG IS AT LEAST DOUBLE, MAINTENANCE IS SIMPLE AND INEXPENSIVE,NOT BOTHERED ABOUT SCRATCHING IT, ALL GOOD THEN, STILL LOVE MOTO GP, BSB, WSB ANYTHING TWO WHEELS.IF SOMEONE KNOCKS OVER YER BUSA IN THE LOCAL PARKING BAY AND BUGGERS OFF,NO CCTV NO WITNESS, OUCH.PROBABLY A GRANDS WORTH OF PLASTIC, EXHAUST,FOOTREST, CLUTCH LEVER,ETC IF YOU LAID IT DOWN IT WOULD BE BAD ENOUGH BUT YOU WERE"NT EVEN THERE..YEAH ITS HAPPENED TO A MATE OF MINE. ENJOY IT ALL!!

Posted: 10/01/2012 at 19:42

Combination of legislation and dealers living in the last century. (by the way car dealers are just as bad bought my last car on the internet - fantastic!). Sadly, for me, the camararderie has gone from biking and we are the baldy greying old farts who started years ago! I Moved to adventure bike 4 years ago and other bikers (mostly on new sports bikes - has to be said) look down there nose at me. Give me a friggin break guys! The track bike sits in the garage until track days when it gets beaten by the latest wizz bang but the grins are all equal. KTM with plush suspension is one of the best 'road bikes' going on our crappy roads and a joy to ride. Owned an RC30, YZF 750' slab sided gixxer 1100 with V&H pipe (ooh the sound!) ZXR750RR (yes the holohate done!) etc etc so love bikes but were did the fun go? Majority of dealer staff know feck all and believe the punter knows even less - fools to themselves and the poor buggers trying to run a bike business.
Vic Meldrew

Posted: 10/01/2012 at 21:08

"but dealers and manufacturers are working harder than ever to get us onto two wheels, with finance deals, huge discounts and incentive packages"

"Huge Discounts"... just drop the bloody price to start with, that will get more people through the door as the bike looks better value.

Posted: 12/01/2012 at 12:15

It is kinda surprising that 2wheel sales are slipping. I would have thought more people would be venturing onto their first bike with the price of oil/gas rising.

Adventure? Its always an adventure!

Posted: 15/01/2012 at 15:33

A bike is generally a second form of transport. It's a great toy! These toys jsut keep getting more expensive every year. Cost of living also... salaries are not matching the increase.

Posted: 02/03/2012 at 05:28

At the age of 42, and after 23 years of cars, I decided that the costs were so high it no longer made economic sense.

Step forth the 50cc scooter. 90+ mpg, £16 a year tax, and insurance low enough to virtually ignore. After 12 months of riding it to work and back, and a nasty accident with a wet road and a patch of diesel, I decided that this slow little step-through wasn't right and a larger 'proper' motorbike beckoned.

I spent a long time researching, and after a painful CBT course, I settled on the Derbi Terra Adventure. Although I'm still waiting for it to be delivered, I'm already thinking of the longest route to work and back, and where I can ride around the countryside.

At 6 ft 2in, I can see the reason why adventure bikes are becoming so popular. Sports bikes don't suit taller riders, and especially those with the various aches and pains that come with age.

Roll on the full bike test and an even larger bike.

Posted: 08/05/2012 at 22:22

Can't believe new bikes are so expensive. And yet while we're supposed to be in the middle of a depression, a quick look at the secondhand bike 'ads reveals whatever bike you want with only a couple of thousand miles on the clock and every imaginable accessory thrown at it. Shows there are still many who can afford expensive bikes as weekend "toys" and put them up for sale once they get bored with them. The move to adventure bikes merely mirrors the car driving publics move to giant SUVs and 4x4s used for the same local journeys as the GSs. Almost any modern bike is capable of huge motorway miles as Charlie Boorman proved on his R1 yet go on any motorway trip and all you see are GS's and other top of the range "adventure" bikes. I think "indulgence bikes" is a better word for them.

Posted: 22/04/2013 at 12:45

Should read "Nick Sanders" iso "Charlie Boorman" Doh...

Posted: 22/04/2013 at 12:50

After the winter just gone and the state of the roads all over the uk i am pleased to have many inches of travell back and front       POTHOLES   bring it on !!! 

There is no way that they will all be fixed or even filled by local authorities ,some of the pot holes are deep and large enough to put  your caveing hard hat on to go explore  ,not funny, i cant imagine how much damage it would do to a sports bike with little travell and a new pair of pilots on let alone the thought of getting flung into orbit,  who stumps up for helmet ,leathers,repairs to bike loss of earnings and all the stress that goes with it ???

Wheely officer ? good heavans no ,it was that pothole threw  my front wheel into the air, lucky i managed to hold on . 


Posted: 22/04/2013 at 19:58

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