Triumph to increase production ten-fold

New Indian plant could make half-a-million bikes per year!

Posted: 16 July 2012
by Visordown News

TRIUMPH'S position in the global market for bikes is on the verge of being transformed as it could soon be making over 500,000 bikes per year.

At the moment, around 50,000 bikes per year roll out of the firm's factories in Hinckley and Thailand, but once the new Indian manufacturing facility is up and running there could be an extra zero on that figure.

The numbers come from information released by the local government of the Karnataka region of India, which says the firm is looking for a 30-acre site in Narasapur.

Initially, plans are to make 250,000 bikes per year at the new plant, while a second phase of investment will double that figure. In total, according to Indian news site Business Standard, Triumph will invest Rs 850 Crore – that's around £100 million – in the Indian venture.

The new factory is planned to be operational by 2015, and to meet the proposed figures won't be turning out Bonnevilles and Daytonas but a new, small-capacity single-cylinder machine aimed specifically at the Indian market, where 150cc and 200cc bikes are the norm. Such bikes have been spotted testing at Triumph's facilities in Spain and the UK in the past.

However, even if a small single-cylinder machine (surely it's got to be called the Triumph Cub?) isn't much use for the UK market, other than as a learner bike if a 125cc version is made, the potential profit to Triumph has got to be good news.


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ian zz
yes but they'll be shit, another company farms out to a dollar a day muppets in the east! money money money.

Posted: 16/07/2012 at 15:53


Timpster
The reason i'd not buy another Triumph, i've had 6 Hinkley Triumphs and one of the reasons was being patriotic and the finish was excellent, however having seen the poor finish on the later classic models i'd not buy another.

Posted: 16/07/2012 at 16:24


geerno
Unfortunately timpster they don't give a shit about you or people who share your opinion. The way of the world..... it sucks.

Posted: 16/07/2012 at 16:41


our man in Bangkok
Quit the moaning! Doen't anybody remember British Leyland or 'old' triumph... both representative of the decline of British automotive industry. Low quality and unreliable.

How many of you are flocking out to buy bikes 'built British', with the parts cost and labour costs of European rates? Not exactly rushing out to buy new Norton's are you? Why... it is less bike for more money. We want technology AND price.

East doesn't always mean bad quality. Many of the worlds top brands use parts sourced from the east. Even premium supercars buy parts out of Asia. With proper quality controls, there is no reason for the part to be technically different.... only cheaper.

(could be because there is no dole system to be paid for, for all the people that 'wont work for that money' and lose their jobs to countries that want to EARN their money)... but that is a different subject.

The Indian bikes would be built to a quality/cost that is suitable for that market. The European/US bikes to a different standard and cost. There is nothing wrong with making a profit off the risk, investment and products that fill a need in the market.

Sales are what drives the business. Bigger sales means there is more money to put back into developing the next generation of bikes.

A 'win' for everybody involved.

Posted: 17/07/2012 at 06:24


anonv7
I keep hearing how good Triumph's build quality is, well I had a Thunderbird Sport and I watched it almost rusting away in front of my eyes. Didn't sell it, just drove it to a dealer and did a straight swap for another bike. Even though I probably lost out on deal I was just glad to be rid of it, so the Indians are unlikely to make a worse job of it.

Posted: 17/07/2012 at 09:10


Timpster
Yet my 2004 Speed Triple is fantastic finish wise ..... seems to have gone downhill in the last 5 or 6 years.
Siome of the Bonnies i see look to have suffered appallingly with crazed laquer on the engines, poor chrome, alloy etc.

Posted: 17/07/2012 at 11:10


George's Shed
I love my Triumph and hope they do well in the World economy

Posted: 17/07/2012 at 12:52


nabwoking
People always use the expression "fold" incorrectly. Each "fold" is doubling the number, so a 1 fold increase, means twice as much. A 2 fold increase means 4 times as much, a 3 fold, 8 times, a 4 fold, 16 times and so on...

a ten-fold increase would mean multiplying the existing output by 1024, so their new production figure would go from 50,000 to over 50,000,000. Now, that would make some headlines.

Sorry, just a gripe of mine. (Folding a piece of paper. with each fold, you double the thickness, or number of sheets).

Posted: 17/07/2012 at 14:41


Nick Name 998
If they don't they will either go bust or get bought out. Simply. it mis a great idea. Indian Enfield retribution. It won't affect the other bikes in the rage at all and will help generate a strong company able to produce even better bikes for the future.
They could of course continue to produce bikes for the aging population in Europe and then go bust when their line of mobility scooters fails to meet sales expectations.

Posted: 17/07/2012 at 14:59


barnsley biker 2
the geezers with drawing boards and spanners at Hinckley never really accounted for the uk's salty winter roads in their recent bikes, my triumph scrambler melted before my eyes. After two years it was a pile of white aluminium oxide. I don’t think the Indians are known for using salt on their roads so making them winter/salt durable still wont be on the list of priorities.

Question - if I buy a pair of shoes that fall apart when I walk in them, or a garden chair that collapses when I sit in it, or a kids paddling pool that wont hold water, the sale of goods act protects me as it says the item must be fit for purpose. I have no problem taking them back for a refund, in fact all three happened recently and I walked out of the shop each time with an apology and a cash refund. So why cant i take my English built triumph back after a winter has ravaged it and get a refund cos its not fit for purpose? any answers welcome?

Posted: 17/07/2012 at 16:56


boscoe
bad news for the brand!
triumph is being aggressive in the usa and desperately trying to land new dealers who are selling japanese machines.
we have parts problems on this side of the atlantic

Posted: 17/07/2012 at 17:36

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