Triumph moving into Indian market

British manufacturer to sell bikes in India from 2012

Posted: 29 June 2011
by Visordown News

TRIUMPH are heading to India from 2012 in an attempt to exploit the demand for high-end motorcycles in the emerging market and further spread the British brand.

Following Harley-Davidson, BMW Motorrad and Ducati by venturing into India, Triumph are looking to join the foray with six to eight of their 20 models. India have a lengthy homologation process for motorcycles under 800cc meaning the British manufacturer will likely venture into this new market with the Speed Triple, Bonneville, Sprint and their cruiser range headed by the 2.3 litre Rocket III.

Nick Bloor, Triumph's chief executive, said: "India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model."

In the last financial year 9.02 million motorcycles were sold in India, however 42% of those comprised motorcycles with engine capacities up to 125cc. The shift into this new market territory may give rise to the suggestions that Triumph are considering the opportunity to launch lower capacity machines.

Triumph currently has two facilities in Hinckley and a further three in Chonburi, Thailand; producing approximately 50,000 motorcycles a year, selling them in 35 countries. Moving into this market they may also study the possibility of assembling its bikes in India.

Triumph will be the second British manufacturer to appear in the market, joining the Indian-owned Royal Enfield.



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