Triumph lead sales over 125cc

Hinckley-made bikes reach the top-spot in 2010 sales

Posted: 10 February 2011
by Visordown News

TRIUMPH sold the most bikes in the UK over 125cc in 2010.

With 7,564 bikes registered in the final quarter of 2010, Triumph took the top slot, followed by Honda with 7,283, BMW with 6,704, Suzuki with 6,496 and Yamaha with 6,199.

The overall motorcycle sales chart is dominated by 125cc motorcycles, which puts Yamaha as the overall largest, by unit volume across the range.

With the decline in sportsbike sales and rise in market share of both the Naked and Adventure market, those focused on superbikes have been hit the hardest. Triumph have enjoyed a steady growth over the past five years, with bikes like the Daytona 675, Street Triple and Speed Triple selling in large volume both in the UK and abroad.



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triumph, motorcycle sales figures, uk, volume, unit, 2011, 2010
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George's Shed
Come on Triumph where is the 125?

Posted: 10/02/2011 at 15:02


George Stan
125s are too small a market for a relativly small manufacturer, all the japanese factories sell most bikes in 3rd world countries where they ride small bikes, but with triumph concentrating on england and the states, a 125 would be pointless, and a waste of time and money

Posted: 10/02/2011 at 15:11


Cookie Monster 2

George Stan did you even read the article? That is, the bet that says "The overall motorcycle sales chart is dominated by 125cc motorcycles"

Triumph will never be a major manuafactorer unless they start making 125's.

They're doing damn well at the moment though so they may not be bothered.


Posted: 11/02/2011 at 13:00


Donteatpeople

There is speculation that a Triumph 125 is on it's way:

http://www.visordown.com/motorcycle-news-new-bikes/125cc-triumph-range-in-the-pipeline/16598.html 


Posted: 11/02/2011 at 13:10


Tony Hayward
A Small capacity single, retro styled something like the old Tiger Cub (but overhead cam) might sell. I would have one for commuting purposes.

Posted: 11/02/2011 at 15:09


Flo

Whohoooo! Fcuk off with your faint praise, did anyone posting on here ever believe a British manufacturer could beat the big four? S*ite, I'm not even English and I'm buzzing. Get in you Brummies!

 A new Cub would sit lovely next to my Sprint and Thruxton. (Flo glows with paternal pride ). Might even help my oldest lad pass his test...

 Well done Triumph! 


Posted: 11/02/2011 at 22:09


Jeremy Traynor

I'd love to see a 125 trail-type thumper from Triumph.

Agree that Triumph aren't geared to compete in the low mark-up, high volume CG125 marketplace, as the Japanese manufacturers can use scale economies due to the size of their market, to produce low-margin goods, and still remain profitable. They are doing well by producing lower unit volumes of bikes that have a relatively big profit margin, and I can't see that business model altering in the short-run. 


Posted: 13/02/2011 at 14:51

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