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Motorcycle news: Industry
You are looking at: Home : Motorcycle news: Industry

Superbike mag sold to gay lifestyle mag publisher

A new home for the Superbike magazine crew

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Posted: 6 September 2010
by Visordown News
Vitality also publish popular magazine Atitude

SUPERBIKE MAGAZINE is being sold to Vitality Publishing according to Visordown sources.

Vitality are a London based publisher of lifestyle magazines including Attitude, a popular gay lifestyle magazine.

IPC Media, who currently publish Superbike, are also in the process of off-loading Loaded magazine to Vitality as part of a plan to sell their niche magazines.

Superbike magazine has recently undergone a re-design in an effort to appeal to a wider audience. It is not known whether their editorial policy will change under their new owner.

Good luck to them.


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Discuss this story


evil ken evil
<snigger>

Posted: 06/09/2010 at 12:23


garjon
So?  Do you think there are no gay readers of Visordown or something?

Posted: 06/09/2010 at 12:37


JamesFarndon
Homophobia still rife in the media then.

Posted: 06/09/2010 at 12:52


User 54967
Gay Pryde?

Posted: 06/09/2010 at 12:57


pyndman
Maybe they heard about a magazine where men all dressed in leather hang out together and stick their arses in the air.

Posted: 06/09/2010 at 13:39


garjon
...and this bullshit story is higher up than Tomizawa?

Posted: 06/09/2010 at 13:56


tas901q
Yeah seriously what the !!! Does this really matter A man lost his life at the weekend and this all you have to write about! 

Posted: 06/09/2010 at 14:15


artschool
do you mean the soldier in afghanistan?

Posted: 06/09/2010 at 14:20


garjon
artschool - no, this is a motorbike site.

Posted: 06/09/2010 at 14:39


properjob

It's a pathetic attempt by one 'magazine' - one that is no longer even issued in printed form - to score cheap laughs at the cost of a former competitor that is managing to stay in print.

 Cheap and childish.

pj


Posted: 06/09/2010 at 15:12


W B
And what of all the cheap laughs that that former competitor has attempted itself on its competition? What goes around...

Posted: 06/09/2010 at 15:20


RobHoyles

What does it matter if they are bought by a publisher that has a title aimed at gay men in their portfolio?

Are we still living in the dark ages?

And even if you are a homophobe, surely it's to be better than giving up and going web-only, eh?


Posted: 06/09/2010 at 15:31


speedheart

atleast Superbike has a print run going on...
&
with a sizeable fan-following.

i visit visordown on a daily basis along with motoblog.it, MCN & motomatters.

This kind of stories are a let down from the team that was known for TWO.


Posted: 06/09/2010 at 15:32


RobHoyles
I think you'll find that there's no-one left from the T.W.O days - the VD team is all-new...

Posted: 06/09/2010 at 15:36


RobBright
I gave up buying Superbike last year after 10 years. It's trying to be BIKE, and failing..

Posted: 06/09/2010 at 15:50


Robbie Rob

Gay Pryde... I lol'd at that


Posted: 06/09/2010 at 15:59


JimGixer6
Er.. Rob Hoyles I thought you were/are? Visordown's deputy editor?

Posted: 06/09/2010 at 16:04


emap-slave
This is going to be good...

Posted: 06/09/2010 at 16:08


Bertie Simmonds

Hmmmmm


Posted: 06/09/2010 at 16:23


emap-slave
Tha's what I thought. Goes up, comes darn...

Posted: 06/09/2010 at 16:37


Basra
Bummer of a mag, say no more!

Posted: 06/09/2010 at 16:38


Timpster
hmmm indeed Bertie old boy?

Posted: 06/09/2010 at 16:47


RobHoyles

@JimGixer6 - no, I was while some of the old team remained in place - then I decided it wasn't for me when they had a reshuffle – and it was intimated what would happen in the long term.

I was/am freelance and have been since leaving Fast Bikes in 2004 - it was only ever a temporary thing and started as a favour to John Cantlie. Three months turned into nine months, and bloody good fun it was too, while it lasted.

 Well, while the budget lasted, anyway!


Posted: 06/09/2010 at 16:51


jimlin

Having fucked up in a major way by failing to attract enough readers to keep publishing what was a poor magazine in the first place, you people are hardly in a good place to be poking fun at a magazine that was around long before TWO and VD and will no doubt still be there long after the deteriorating website you have left has ceased to appear.

You sad homophobes. 


Posted: 06/09/2010 at 22:03


mobus
The only reason anyone buys Superbike is for the freebies. Imagine what your going to get as a freebie now...

Posted: 07/09/2010 at 00:54


Easytarget
One minority poking fun, no having a go at, no sticking it to no, minorities have enough to worry about without bothering with other minorities that do not effect their lives adversely. Gays seem to have the ability to laugh at themselves occationally whereas some of the bikers out there do not. Must say some of the guys that have worked for SB over the years sure knew what thier right hand was for!

Posted: 07/09/2010 at 02:02


p baker
This should be the  perfect match up! Guys in colourful leathers, arses up, and in a crouching position.The gay guys must dream about this like hetro's  dream about  seeing someone like Angeleno or Shakira in the same position.

Posted: 07/09/2010 at 02:54


pyndman

Talk about political correctness gone wild. There is a thing called humor, I dont think it means VD is anti gay, but they do support whale torture I know that for a fact. 


Posted: 07/09/2010 at 04:05


erik Dunshee
wow, thought it was trivial but you guys are taking this alittle personal... wow

Posted: 07/09/2010 at 07:30


sandy ravage

Major sense of humour failure alert from waaaay too many posters here.

Some ppl need to lighten up.


Posted: 07/09/2010 at 08:19


NZ-biker

I can't see anything homophobic in the news story, looks like a load of Superbike staff are trying to stir it up..


Posted: 07/09/2010 at 09:02


Non Texan
Er JimLin, nice rant! You're not Jim Lindsay former MCN staffer are you? I'd be more annoyed about the fact that this website is way better than MCN these days for news..

Posted: 07/09/2010 at 09:17


emap-slave
N-T Who are you trying to kid? About as much depth as Facebook twaddle between two neighbours or the pages of the Sun... Pay for content should be here and now if only to gee up every website's content.

Posted: 07/09/2010 at 10:19


Malcolm Gough
You're all fired!

Posted: 07/09/2010 at 11:36


Kenny Pryde

Ah shucks, youze guys! This is great! I thought the original story played it quite straight. I'm 'thrilled' anyone cares enough to comment.

Vitality also publishes 'Loaded' by the way, so we can swing either way in the new office. 

– Gaye Pryde


Posted: 07/09/2010 at 11:39


kawa7900

WELL I HAVNT BOUGHT IT FOR A WHILE , BUT I BET IT MAY PUT SOME OFF BUYING IT .

ANYWAY  CLASSIC MOTORCYCLE MECHANIC`S  IS THE BEST MAG AROUND


Posted: 07/09/2010 at 14:33


jimlin
Yes Non Texan, it is indeed me, former Editor of MCN (and launch editor of Performance Bikes). No, i'm not jealous of the VD site at all. It is, like you say, way better than MCN's online offering. I do enjoy a good rant though.

Posted: 08/09/2010 at 07:18


MF
Jim, stop making a nuisance of yourself and go and sort some computers out, dammit. 

Posted: 08/09/2010 at 11:20


jimlin
MF, shouldn't you be putting out fires instead of persecuting forum trolls?

Posted: 08/09/2010 at 16:48


MF
It's all part of my extinguishing spectrum. How the feck are you, you old dog?

Posted: 08/09/2010 at 22:19

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