Sold! To the man in the Audi T-shirt

Ducati deal done, announcement expected tomorrow

Posted: 17 April 2012
by Visordown News

REUTERS is reporting that Ducati has been sold to Audi for some 860 million Euros and that the deal will be officially announced tomorrow.

The deal sees Audi taking on Ducati's debt, the level of which is unclear, and will finally give VW boss Ferdinand Piech a grip on Ducati – something he previous said he's regretted not having for quarter of a century after a previous attempt to buy the company failed in 1985.

The 75 year old, who's expected to be re-elected as VW chairman at the firm's shareholder meeting later this week for another 5 year term, is already a Ducati rider.

Previous article
MEPs look to BMF for EU regulation clarity
Next article
Conflicting reports over Audi-Ducati deal

audi buys ducati, vw own ducati, ducati sold to audi, ducati company worth

Discuss this story

The "MAN" wearing the Audi T-shirt timed this quite well compared to 1985. Ducati has the best line-up of bikes ever! Although, very expensive for the Tri-Colour examples.

Posted: 17/04/2012 at 17:18

Maybe a revised look at the gp effort soon and changes made to get better rider input, the second largest car manufacturer in the world can surely stump up a few million

Posted: 17/04/2012 at 17:59

I will be watching this closely as a Ducati owner, ex racer and locer! Will it be good or bad for Ducati? Good chance it will be good as the owner of VW rides a Ducati :)

Posted: 17/04/2012 at 18:35

t j
I wonder if they're going to get screwed like suzuki did

Posted: 17/04/2012 at 23:49

no logical person can see the reason for this. Certainly no one in the city (not sure that helps). As has been said they still haven't finished sorting out Porsche and the truck divisions. And how can Audi bring its expertise to bear on Ducati? Use a Diesel Le Mans car engine!! Front and rear drive for the Multistrada.
Looks like an ego trip.

Posted: 18/04/2012 at 11:30

Better in the hands of Audi than Hero.

Posted: 18/04/2012 at 14:08

I think after all the usual VW projects are done, i.e. refitting factories, r&d, all the usual bits of running the company, they still have something like 9 Billion Euros left each year. As a company, you can only really stockpile so much, so you have to;

a) give it back to the shareholders.

a) use it for growth, spend it on something that should bring more money in each year. Ducati is apparently loosing a small amount each year now, but VW can easily absorb that for a good few years. As long as the plan at the end is a profitable Ducati it'll work out fine.

It's certainly more a business move rather than a technical move. But, it does potentially mean Ducati can get into the VW windtunnels, get access to aero experts, lets not forget they also own Bugatti. They have a wealth of experts on braking, suspension and engine development, so even getting some of those bods to cast an eye over something might help Ducati, not just in GP but on road projects as well.

Posted: 18/04/2012 at 14:12

"lets not forget they also own Bugatti"

and Lamborgini, and Bentley ...

Posted: 18/04/2012 at 15:27

And why is that?

Posted: 18/04/2012 at 22:46

...and Skoda

Posted: 15/05/2012 at 14:27

Talkback: Sold! To the man in the Audi T-shirt

Busiest motorcycle review conversations