Royal Enfield loses UK distributor

No announcement yet on a replacement

Posted: 26 February 2013
by Visordown News

ROYAL Enfield’s UK distributor, Watsonian Squire, is ending its relationship with the brand after more than a decade, leaving no official UK supplier for the Indian-made machines.

The official reason for the split is that Watsonian wants to “concentrate on other activities including the production of sidecars and luggage trailers” – which sounds to us like a corporate equivalent of the classic “he wants to spend more time with his family”.

We’d be surprised if a new Royal Enfield UK distributor wasn’t announced in the very near future.

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Discuss this story


Rogerborg
Shonky wheezy Asian bikes? Sounds like a perfect fit for Lexmoto.

You know, I was joking when I started writing that, but...

Posted: 26/02/2013 at 20:22


Andrew 2
Makes me suspicious about the reliability.

Posted: 27/02/2013 at 04:19


Blam!
Are Haywards of Cambridge still selling them?

Posted: 27/02/2013 at 11:07


Leon Trotsky
So they've parted company but who gave who the bullet?

Posted: 27/02/2013 at 15:35


wasabi
Having been to the Royal Enfield open day last year, it was pretty clear that Watsonian ARE primarily interested in sidecars.

Wonder what happens regarding warranty and so on with bikes sold in the past year?

Posted: 27/02/2013 at 17:59


anonv7
When the bikes were cheap they stood a chance mainly with the nostalgia crowd, but for a while now they have cost more than a Honda 500. No contest really unless you actually like playing with the oily bits at the weekend. Surprised they lasted this long.

Posted: 01/03/2013 at 10:42


sexdrugs'n'rockingmole
Would be interested if they did a 1000cc parallel twin version of the bullet 500

Posted: 01/03/2013 at 11:11


anonv7
A couple of bike builders have used the engines to make V twins that look quite nice.

Posted: 01/03/2013 at 13:52


moto4
I've never owned a brand new bike but was genuinely tempted by a Royal Enfield. I had not looked at their prices for a fair time but assumed they'd be around the same level but last year when I went to I was amazed- their prices to high for what they were- Suzuki SV650 £4999 (with cashback) vs £5500 for either cafe racer clubman or isde style trails. Too much. I said this to dealer and he said he wasn't competing with Suzuki, Honda et al but rather with, say Harley's thumper or classics and pointed out cheaper models under £4k. I had some sympathy for his view but ultimately, he was in competition with all lower priced bikes (that's a laugh in itself nowadays) and he lost.

Posted: 14/03/2013 at 23:08

Talkback: Royal Enfield loses UK distributor