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Motorcycle news: Industry
You are looking at: Home : Motorcycle news: Industry

No pink, please, we're women

UK motorcycle expert urges industry to take non-patronising approach to female bikers

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Posted: 1 September 2010
by Visordown News

THE MOTORCYCLE industry should drop the association between the colour pink and women if they want to attract more female riders into motorcycling, claims an industry expert.

Alan Elsworth, editor of 'CAP Green Book' motorcycle value guide, suggests the British industry should focus on what he refers to as an "untapped market" by promoting safety and practicality rather than pink helmets and jackets.

At present, females account for roughly 10-15 per cent of the population's motorcycle community; a figure Elsworth thinks may not improve unless the industry changes its approach to wooing a larger market.

He said: "The advice is, don't tar women with a pink brush and instead realise that if women are better understood a still largely untapped market is probably there for the taking."


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Discuss this story


Rich Jones

Here's some advice for the women then - don't expect them to be mindreaders.  If you want something then specify what it is. 

 And as for the idea that women can be "better understood".  Fat chance.  Stop treating them as a 'gender' and realise instead that they're individuals with their own preferences.  There will be women who wear pink gear just like there will be ones in Harley Davidson outfits, and every other type of stuff.


Posted: 01/09/2010 at 16:33


Betty vd Veen

...and all this expressed by a man/men! Women are leading the motorcycling industry more and more, putting out ther exactly what women want. Don't worry, we women riders are doing just fine. And how does one profess to become an industry expert?

Wake up and look at the REAL world of women and motorcycles- (motoress.com for one example) you've [men like Alan] all got some serious catch up to do per the reality of today's woman.


Posted: 02/09/2010 at 17:57

Talkback: No pink, please, we're women

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