Harley-Davidson on the up

Sales and profits rising fast

Posted: 26 April 2012
by Visordown News

HARLEY-DAVIDSON'S latest financial figures show that the firm is fast getting back on its feet after suffering a big drop in sales during the worst of the global financial crisis.

New figures show that in the first three months of 2012, Harley sold 59,677 bikes, up 10,000 on the previous year. And in the same period the firm's net profits rose from $119,260,000 to $172,035,000. Overall bike sales in the first three months accounted for revenues of nearly $1.3 billion, up from under $1.1 billion in the first three months of 2011.

The firm's parts and accessories revenues also saw an increase of more than 20 percent, in line with the other improvements across the firm.

Bike sales were up 20.3 percent worldwide, and as much as 25.5 percent in the USA; not bad for an expensive luxury product in the face of worldwide financial turmoil.

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In the US, Hogs aren't the expensive luxury they are here; they are on a level with other companies and do better in terms of spares availability, etc. Though 20% worldwide shows that you don't have to conform to the sportsbike performance-is-all mantra for sales success

Posted: 27/04/2012 at 14:21

Well, I live in the US and that is not technically correct.  Last time I priced it was somewhere around $4,000 difference between comparable Harley and other brands.  You pay a premium for the name no matter where you are. 

Posted: 30/04/2012 at 00:54

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