Audi CEO: 'Ducati remains Ducati'

Rupert Stadler speech to Ducati on Audi's motivations for purchasing the motorcycle manufacturer

Posted: 13 July 2012
by Visordown News

WITH the Audi's acquistition of Ducati almost complete, the CEO for the German car manufacturer addressed the Italian workforce to underline the reasons behind buyinging the bike firm.

Speaking at the Ducati factory Rupert Stadler said: “You’ve probably wondered why we were interested in Ducati, a car manufacturer with no apparent ties to Ducati at first glance. But that's only at first glance. Ducati stands for extraordinary engineering artistry, passion, precision, performance and the sheer joy of living. We're impressed by these achievements.

"I know that I'm looking at an outstanding group here, and that you are a strong team! Without you, Ducati would not be such an attractive company today. Audi and Ducati are both driven by the same passion. Neither of us will detract from the other, we will complement one another. And one very important aspect that means a lot to me is that we can be an inspiration to each other. There are many joint opportunities with high-performance engines, light-weight manufacturing and the skilled interplay between two strong brands on the global stage. Both companies, each with an eventful history of 'ups' and 'downs', can now benefit from being part of one big family – the Volkswagen Group. I am very pleased to report that the antitrust authorities approved the deal at the beginning of July and that eliminated the final obstacle en route to the start of our shared future. Ducati will officially be part of the Audi family by next week!

“This brings me to an important message that I would like to leave with you today. A message that is certainly uppermost in your minds. Ladies and gentlemen, this message consists of three words and you have my guarantee: Ducati remains Ducati.”



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"Ladies and gentlemen, this message consists of three words and you have my guarantee: Ducati remains Ducati. Apart from one tiny detail, Ducati will now be re-branded as DucAudi and all motorcycles will be silver with a model name of 'A4'. And have 4 wheels.

Posted: 13/07/2012 at 16:13

So good

Posted: 14/07/2012 at 09:26

My boss pulled up in his brand new BMW today and I couldn't help but admire it.

"Nice car," I said as he got out.

"Well," he said, noticing my admiring looks, "Work hard, put the hours in, and I'll have an even better one next year."
from sickipedia...

Posted: 14/07/2012 at 11:51

Well, Ducati started off as an electronics manufacturer, maybe VAG have some of their old ignition systems they need renovating? If it give Ducati stability and financial backing to develop the bikes that's all to the good.

Posted: 14/07/2012 at 17:17

"DUCATI".. making mechanics adda riders for the past 75 years!!

Posted: 16/07/2012 at 15:13

In the subsequent press photo……

If you look at the picture. It is quite interesting.

Ducati CEO Audi Suits
Beeming smile No smiling
Big red tie Small slightly dull coloured ties
Blue suit Grey
No glasses Glasses
Holding arms No contact

“Ducati stands for extraordinary engineering artistry, passion, precision, performance and the sheer joy of living”

Audi stands for “progress with technology”. (Vorsprung durch Technik)

Fiat should have bought them.
Red will be banned from the colour range. Their bikes will likely never breakdown. There will be a GS competitor. The V2 will go because BMW use more efficient powerplants and clearly this is what it is about.
Steel trellis will be replazed. In 5 years they will look like BMW?
But As Clarkson asys. BMW drivers want to WIN. And so this is now true of Audi Drivers.

Posted: 16/07/2012 at 15:26

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