Arai distributor Phoenix to close

Popular helmet distributor has struggled with weakened currency

Posted: 28 February 2012
by Visordown News

PHOENIX Distribution, Arai's UK importer are to cease trading this year.

Phoenix have been distributing Arai helmets in the UK for almost 30 years. The company is owned by James Halstead Group plc, a flooring company, who have decided to concentrate on their main business and exit from the motorcycle industry, ceasing all of Phoenix's activities.

The statement goes on to say that Phoenix will ensure a smooth transition to a new distributor this year, meanwhile, Arai's existing services will continue to be offered to all Arai users.

Phoenix also distribute other popular motorcycle brands, including Yoshimura, Nolan, Kappa, X-lite and Pinlock.

The new distributor has yet to be announced.


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Discuss this story

Shame for all the staff that work there, dealt with them quite a lot over the last 5 years and all i can give them is praise. Good luck guys

Posted: 28/02/2012 at 20:52

as they say on the internet....

OMG!

is there gonna be anything left of the bike industry in the uk when this recession / crisis / toileting is over???

Posted: 28/02/2012 at 20:58

People not buying Arai helmets but the £40 Lidl specials. I was there to buy a waterproof and the staff said they had 40 helmets in on Thursday morning, all but 3 (all XXL) had gone by lunchtime.

Posted: 29/02/2012 at 15:48

It's a shame, but several things happened over the last few years which i am sure lead to this - Arai's went up astronomically and Phoenix couldn't control the pricing structure in the UK so dealers would discount heavily. Dealers want to make money so they started selling Shoei helmets instead.

George White hitting the wall had a knock on affect too i am sure... and above all John Wakefield the company director was f***ing useless and completely full of himself, but rest assured... i bet he's still got his cushy job at Carvallio selling floor tiles.

I feel sorry for the staff at Phoenix distribution because they are a good bunch of people, but i guarantee that Arai will start to sell direct from Europe or Oxford will get their shitty claws on the brand. What ever happens Arai is going to lose it's market share in the UK massively because Oxford will destroy the brand - just like they destroy all the brands they distribute.

Posted: 01/03/2012 at 16:04

Hear we go again with people talking about things they just don't know....can't even spell Cavalio right!!
It is just a shame that people use these types of Forums while sat in their armchairs being the experts they never ever will be.

Posted: 02/03/2012 at 15:20

Oh... the man himself :/

You, and only you ran Phoenix in to the ground. The best men are the ones that stand up and take account for their actions. Oh I'm really sorry i spelled Cavalio wrong. It must make you feel really big and important to sit on your none existent high horse and pick fault.

Well guess what? You can't talk down to me like you did your account managers and staff. Go on then. Tell me why it all failed? of course there were outside influences but it all comes down to you in the end.

Posted: 02/03/2012 at 17:32

Owned

Posted: 02/03/2012 at 23:34

Oh get a grip, there are disgruntled employees in all businesses and bashing the boss to your mates down the pub is a national pass time. Arai helmets are luxury brand, in times like these people are buying cheaper products or going on-line for last seasons bargains, Arai was bound to suffer.

It's good management to exit a failing business before it spirals and drags creditors into the mire with it. Georgia you come over as a bitter Internet troll who is removed from reality. I've done business with these guys and top to bottom its a professional outfit.

Posted: 03/03/2012 at 13:34

Talkback: Arai distributor Phoenix to close