Icon's new ride: Death or Glory

'Created with a complete lack of common sense'. Icon, we salute you.

Posted: 23 June 2010
by Ben Cope

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AMERICAN CLOTHING brand Icon don't just do clothes. They do bikes as well. Sort of.

This is their latest creation, dubbed Death or Glory. Here's what Icon have to say about it. It's quite funny:

For some people life is best lived when the choices are simple. When every action can be digitally categorized as right or wrong. When all shades of grey are deleted and you're left with only a singular choice. For those people motorcycle racing is easily summarized - Victory or Failure, Checkers or Defeat, Death or Glory. And so it is with the latest Icon creation - the Death or Glory drop seat rigid. 2100cc's of aircooled twin stuffed into a Detroit Bros gooseneck frame.

The handformed aluminum seat low enough to decapitate quizitive roadside squirrels. Suspended by an Ohlins front and a NOhlins rear, the D/G rides like a straight line American dream. In the vein of our Midwest upbringing, where anything more curved than ruler is best left in the closet. The ability to turn bikes, as we've found through countless hours of research, is highly overrated. Ground clearance and functioning brakes are also non essentials, best left as accouterments on 'fancy' Japanese models.

No, in America we like our machinery overpowered and underthought. Performance that can be measured a quarter mile at a time. Anything longer and our miniscule attention spans go into sleep mode. Thankfully bikes like the D/G are within the easy grasp of any blue blooded tax payer.

All you need is a fully equipped machine shop, ten grand worth of welding equipment, an Ebay account, and a complete lack of common sense. All traits that the Icon garage team has in spades.


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