Energy drink manufacturer to back Kawasaki's MotoGP campaign
One of the two leading energy drink brands in the United States and a personal sponsor of newly-appointed Kawasaki rider John Hopkins, Monster Energy has an involvement in many motorsport activities worldwide.
According to the company, the partnership with Kawasaki in MotoGP is a natural progression for Monster Energy, as it looks to expand into the European market following their successful collaboration with Kawasaki's factory road racing and motocross teams in America.
The two-year partnership with Monster Energy marks the first time a
major consumer brand has appeared on the side of Kawasaki's Ninja ZX-RR MotoGP machines since the Japanese engineering powerhouse returned to the premier class six years ago, after an absence of more than two decades.
The Kawasaki Racing Team's new livery, complete with Monster Energy
branding, will be unveiled for the first time during pre-season testing in Phillip Island, Australia on 29 January, when riders John Hopkins and Anthony West continue their build up to the 2008 MotoGP season.
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