"The decision was far from easy" says Honda chief
Although the manufacturer stated last year that they would continue to participate in road racing, the unpredictable economic climate has forced a review of the extent of their involvement.
We have a long history of supporting racing at the elite level, so making a decision to reduce our involvement was far from easy, said Honda’s General Manager, Motorcycles, Tony Hinton.
“The key elements of our business are the sales of our motorcycles through servicing our dealer network and providing product at the most competitive price for consumers. We will therefore be focusing 100% on these areas in the coming months.”
Motologic’s Paul Free announced that he will continue the championship winning team aboard Hondas through new and existing sponsorship arrangements.
Honda will make a further announcement regarding their continued support of junior road racing for 2009 within the next few days.
Honda announced at the end of last year that they would be withdrawing from the AMA Superbike series in America.
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