BSB: ITV drop out but Bennetts stay put

Insurance specialists to partner MSV in new BSB deal

Posted: 4 March 2008
by Visordown News

THE WORLD'S leading domestic Superbike series will continue to be known as the Bennetts British Superbike Championship for the fourth consecutive year.

The bike insurance provider has agreed a title sponsorship deal with new championship rights holders MotorSport Vision.

Bennetts Marketing Director Mark Fells believes that its new relationship with Jonathan Palmer's MotorSport Vision group will push the sponsorship further and provide a solid partnership for future success.

In addition to the circuit branding, event hospitality and ever popular Bennetts Babes, BSB fans will see the introduction of two Bennetts branded Buell course bikes which will accompany the safety car on its sighting laps ahead of every race.

The deal strengthens Bennetts' involvement in motorcycle racing sponsorship they are now the 2008 World Superbike Championship title sponsors of the British rounds and are personal sponsors of MotoGP contender James Toseland.


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Discuss this story


flee
I dont care who sponsors the bleedin thing - just tell me which TV channel I'll be watching it on!

Posted: 04/03/2008 at 15:29


Rusco
So what channel is it on ?

Posted: 04/03/2008 at 16:16


Bluebandit
What the hell have ITV dropped it for?  It must have been one of the best-watched sports they had.  I don't have Sky, nor do I have a digibox capable of showing Eurosport.  I hope they all catch something hideously embarrassing and painful.

Posted: 04/03/2008 at 18:56


gsrmad4it
Lets hope someone shows it live anyway, don't fancy watching it  days after the race.

Posted: 04/03/2008 at 19:35


Billy 43

From MSV Web site.

The official television broadcast partners and coverage will be announced on Wednesday 5th March.


Posted: 04/03/2008 at 19:42


Robert How
ITV did not drop it.  They submitted a substantial proposal to invest in BSB and the coverage, which would have seen five hours of coverage on Sunday afternoons free to air on ITV4 (as they will do with British Touring Cars this year) and their own production team brought in to improve the quality of the coverage - but MSV decided to take the short term view and go for Eurosport with late night highlights on Channel 4. 

Posted: 04/03/2008 at 21:16


flee

Eurosport - good - they have very good coverage.

Surely any self respecting biker into racing will fork out for Eurosport now. MGP, WSBK and BSB - get signed up ya tight git


Posted: 04/03/2008 at 22:23


iMarcus

Brilliant - Eurosport do for bikes what sky do for football

I hated watching BSB last year with those annoying graphics ITV insisted on using to identify the riders. Really irritating 


Posted: 04/03/2008 at 23:37


steeve

What we need is a bigger audience, going to Eurosport wont do that, it will be good coverage but we need to spread the message amongst non-believers.

Have you seen the beebs Moto GP advert? Saw it this morning superb......


Posted: 05/03/2008 at 07:12


Hunter

why the FUCK should we have to pay we dont pay for F1/..

its only the fucking braindead mongs have to pay for footie.. fags game anyhow


Posted: 05/03/2008 at 12:13

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