Suzuki V-Strom Concept for Donington

But it’s not really a ‘concept’ – more a pre-production bike

Posted: 22 May 2013
by Ben Cope

Suzuki's V-Strom concept

SUZUKI is taking its V-Strom 1000 Concept to this weekend’s WSB round at Donington to further plug the machine before it officially drops the ‘concept’ tag and becomes a full-on production machine next year.

Since it was originally shown last year Suzuki has admitted that the bike will go on sale in 2014, and aside from a few changes in terms of paintwork we’re not expecting to see many alterations when the showroom-spec V-Strom 1000 makes its public debut towards the end of this year.

Coming in late to the burgeoning adventure bike market, which remains dominated by the BMW R1200GS, the V-Strom 1000 revives the name of its predecessor, which disappeared from the range four years ago. It also brings back the legendary TL1000-based engine, albeit heavily revamped for the new machine to make sure it meets modern expectations in terms of emissions and rideability.

Where the old V-Strom was more jacked-up tourer than a real adventure bike, the new version takes its inspiration from the old DR Big, a real off-roader and the bike that first introduced the ‘beak’ that’s since become a styling touchstone for virtually everything in the giant-trailie market.

But with an already crowded market for such machines, and one that’s dominated by the BMW R1200GS, do you think the Suzuki stands a chance of being anything more than a fringe player? 

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Discuss this story

In the UK? Never mind the giddy heights of the R1200GS market, Suzuki will have to make a compelling argument as why we'd want the V-Strom over the new Triumph Tiger 1050 at £9600.

I'd suggest: "The best bike the likes of you can afford."

Posted: 23/05/2013 at 12:22

As long as they price it right, it'll be a better bike than the tiger!

Posted: 23/05/2013 at 13:22

Posted: 23/05/2013 at 23:39

Bloody hell that looks like a GS, right down to the silencer shape! I know Suzuki are desperate but......

Posted: 24/05/2013 at 16:40

better than a tiger! why ?

Posted: 24/05/2013 at 18:05

It looks like a giant ugly cyclops bird; ugly as all sin! :o

Posted: 25/05/2013 at 04:02

..."Better than a Tiger" if and only it's *cheaper* than a Tiger.

In the UK I imagine that they'll need to price it nearer £7500 to compete with the Tiger 800, rather than trying to go head to head with the 1050 or the Explorer 1200. After years of eternal discounts and deals, Suzuki is a budget marque now, and I don't see them turning that around by launching a copybike into an already glutted market.

Posted: 28/05/2013 at 08:37

We can't really comment on the bike until we've ridden it, but I've ridden the Tiger 1050, and it's pretty boring to ride. It also feels very dated, in spite of the recent facelift. If Suzuki harness the character of the 650 engine, I reckon it'll be a winner. But, as you say, only if it costs less than the Tiger.

It'll also depend what route they go down spec-wise. If they throw all the electronic stuff at it that most of the bigger bikes now have, it'll obviously be priced accordingly. If they've got any sense, they'll keep all the electronic stuff off it, and keep the price down. And I will certainly be booking a test ride!

Posted: 28/05/2013 at 16:40

I'm looking forward to the first ride review on this new V-STROM.
The looks are somewhat akin to the GS1200 and the CROSSTOURER and if it delivers a nice compromise between the two with regards to performance, reliability, economy and comfort then i think this will certainly be a winner. The price...yes thats probably going to make or break this machine, as already said, there are quite a few adventure bikes on the market and so this new V-STROM is going to have to very competetive. I don't think anything is going to knock BMW of the top rung but even a share considering how the touring side of biking is growing is going to see them get some sales from BMW.
I truly hope SUZUKI come up with the correct formula for this as i think the more the merrier when it comes to choice in what is now a very popular adventure style market.

Posted: 30/05/2013 at 19:50

This bike looks like every other so called adventure bike - I couldn't say it was any better or worse looking than any other. I also happen to like Suzukis because they tend to offer (relatively) cheap, good handling and fast bikes compared to the competition. I think their reputation for poor finish is not well deserved and I've owned several. If this ticks the same boxes it will be a strong contender for my £££. But it needs to be priced competitively ... and the Triumph is a good yardstick. Suzuki: spec the engine and handling in line with the KTM and Multistrada, keep the weight and price down and you'll sell plenty.

Posted: 05/06/2013 at 18:26

cant wait for them to arrive in australia.

Posted: 10/06/2013 at 10:34

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