The point I was making Nige is that everyone has to start somewhere and the Chinese have begun to make inroads into the most popular sectors - ie Scooters and small capacity bikes - which is exactly how the Japanese started.
Now maybe they don't have the business acumen of their Oriental rivals, maybe they will face an economic downturn in the near future, maybe the world really is flat, but don't make the same mistakes that the british motorcycle industry did in the 60's and 70's and think that they'll never be a threat. The only way to counter them is to ensure that you have a better product at a similar price, with better back up.
The Motorcycle market is a fickle beast at the best of times and what drives it isn't necessarily known to the marketting guru's who try to guess the sales patterns of next year. Hence sales floors of certain models of unsold bikes and order books with 6 month waiting lists for others. Ask Triumph all about that. Plus, we are all fairly set in our ways in terms of what we like and who we like to buy from. Hence the dominance of the 'big four' and Ducati for the last 20 odd years. However, I think the Chinese are aiming for the next generation as I said in my previous post, and they don't give a monkeys about where it comes from so long as it looks good and does the job properly, and their mates don't think it's a complete piece of shit.
I think that the major issue for them is in the names. If they rebranded with more 'Western' names then they'd sell even better.
Just my opinion of course.
Posted: 24/08/2008 at 00:10