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Motorcycle news : General news
You are looking at: Home : Motorcycle news : General news

MV Agusta sells out to Harley-Davidson

American bike manufacturer buys exclusive Italian marque and inherits £31 million debt

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Posted: 11 July 2008
by Visordown News

OVER A month after Visordown revealed a buyout was on the cards, Harley-Davidson today announced the incredible news that they've agreed to purchase the Italian motorcycle manufacturer MV Agusta Group.

Under the agreement, Harley-Davidson will acquire 100 percent of MV Agusta Group shares for total consideration of approximately 70 million euros (£55 million), which includes the existing bank debt for approximately 45 million euros (£31 million). In addition, the agreement provides for a contingent payment to Claudio Castiglioni in 2016, if certain financial targets are met. MV Agusta Group is privately held, with the Castiglioni family owning 95 percent of MVAG shares.

The acquisition is expected to close in several weeks, pending the satisfaction of contingencies and receipt of regulatory approvals. Harley-Davidson intends to fund the transaction primarily through euro-denominated debt.

"Motorcycles are the heart, soul and passion of Harley-Davidson, Buell and MV Agusta," said Harley-Davidson, Inc. Chief Executive Officer Jim Ziemer. "Both have great products and close connections with incredibly devoted customers. The MV Agusta and Cagiva brands are well-known and highly regarded in Europe. They are synonymous with beautiful, premium, Italian performance motorcycles," Ziemer said.

Harley-Davidson, Inc. plans to continue to operate MV Agusta Group from its headquarters based in Varese, Italy. Following closing, the first priority will be to appoint a leadership team to include a new Managing Director and to resume the manufacture of current models. "We take enormous pride in MV Agusta and Cagiva motorcycles," said MV's Chairman Claudio Castiglioni. "Our riders seek an uncompromising experience in premium performance motorcycles. And with Harley-Davidson's deep understanding of the emotional as well as the business side of motorcycling, I have great confidence that our motorcycles will excite customers for generations to come."


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Discuss this story


thommo
I hope the septics don't try to sanitise or compromise the latin creative flair,there is enough japanese bikes in the market place already!

Posted: 12/07/2008 at 06:22


Simon Fairbrother
I am so glad to hear that MV isn't going to drift off into obscurity. I am both a Harley and a Buell fan, appreciating the individuality of these Brands. I have recently, and for the first time, considered purchasing an MV. I was hesitant after reading the potential lack of financial direction of the Brand. I will now look at MV seriously and I may soon be the owner of a Brutale 910. From a technical point of view, what a marriage!

Posted: 16/07/2008 at 12:58


Tomskthewomble
Does this mean a return for the Harley Davison 250? I would have thought they would have learned their lesson after their previous foray into Italian bike company ownership.

Posted: 16/07/2008 at 16:36


Simon Fairbrother
they know what they(Harley) do best and they won't stray from their formula. I's all about having a product for as many market segments as possible - profitable market segments that is. There will also be some benefits from economies of scale down the line too. In the case of premium Brands like Harley and MV, you get to retail your product at a premium price, but being able to manufacture it at the right price can be difficult. Don't expect any strange HD's or MV's, just better HD's and MV's.

Posted: 18/07/2008 at 13:03


Speedy.
To be honest most Italian bike manufacturers are failures, why Harley Davidson in a time of a global recession would want to bother buying a company that's doomed to fail, Aprilia would have been a good bet or maybe even Ducati, but apart from scooter manufacturers the rest are just make and bust companies.  I just hope that when the MV boat starts to sink again Harley dont get dragged down with it.

Posted: 18/07/2008 at 20:15


Juan
I just hope that when the MV boat starts to sink again Harley dont get dragged down with it.

That's a quote up there

I hope the fuckers drown..... Harley that is.... but if they don;t, pleasae sort the fuel maps. on MV's!!!! drawn by a two year old just now.......

Posted: 19/07/2008 at 01:55


Rockford Fuc_wit
it's only money... do you really think there'll be 5 litre V-twins in MV's in the fufture?

Posted: 19/07/2008 at 01:59

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