DUCATI's 1098 has won a design award, voted by members of the Motorcycle Design Association. The members of the the MDA, made up of the majority of designers active in the motorcycle industry worldwide, clearly agree. They have voted the Ducati 1098 not only the best in its class within the Supersport category, but also the overall best design of 2006, winning this year's Motorcycle Design Trophy.
This is the second year Ducati achieved consecutively this prestigious award.
Last year, the Association voted the Hypermotard as the best overall motorcycle design trophy winner for 2005.
This award was following on from the 'Best of Show' award that was given by MDA to the Hypermotard during the Eicma Show in Milan in November 2005, one of the most important shows worldwide for the motorcycle sector.
The Design Trophy was awarded for the first time in September 2001; since then, every year, over 70 top professionals from the worldwide design sector are called upon to vote for the best motorcycle design. The jury, made up of designers as well as representatives of the press and the main motorcycle manufacturers, gather to chose the winners in five categories, and then nominate the Motorcycle Design Trophy for the best overall motorbike design.
The 1098 Superbike was launched to the world at the EICMA Motorcycle Show in Milan in November 2006 and, with the 1098 S Tricolore winning the "Most Beautiful Motorcycle in Show" award, was an immediate success.
