Italian PM gives home bike market big boost

Silvio Berlusconi moves to reduce new bike prices in answer to Italy's flagging bike market

Posted: 6 February 2009
by Visordown News

ITALIAN Prime Minister Silvio Berlusconi has got involved in his efforts to get the Italian motorcycle market moving again during the financially hard times, by putting forward the idea of taking 500 Euros off the cost of all new Euro 3 motorcycles.

Berlusconi, along with the head of Economic Development Claudius Scajola and the Economy Giuli Tremonti, Head of Social Policies Maurizio Sacconi and Head of Environmental Policy Stefania Prestgiacomo will meet today to discuss the plans to effectively take the huge chunk of money off the new bikes.

In the first draft the amount tabled was 300 Euros off the cost of each new motorcycle that meets the Euro 3 standard, but it now seems likely to be upped to 500.

Wonder if our Government would ever do anything so positive for motorcycling in this country?


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Probably not.

We have one bike manufactuer. They have loads. it's a major source of income for the country.

No british goverment has ever given a crap about bikes. Lets hope wills/harry get to be king sooner rather than later so they can tell the then PM (hopefully not the one eyed scottish baffoon (no offence Jocks) that's in now ) to sort out our failing bike industry. Now that our pound is weaker it will no longer be cheaper to move the assembly lines overseas so more jobs for triumph and any other budding manufactuers.

Great Britian is exactly that (unless led by a bafoon) and the bike industry can help make it even greater if the government recognise our industry.


Posted: 06/02/2009 at 15:22

While we're at it, let's bring back brittish leyland!

Posted: 06/02/2009 at 15:24

WantanRSVR wrote (see)
No british goverment has ever given a crap about bikes.

What happened in 1974 then?

That was when Tony Benn got the Labour govenment to aid the formation of the Meriden Motorcycle Cooperative and gave the workers a 5 million pound grant to keep producing bikes.  

Sadly NVT still had the rights to market the bikes and there was a bit of in-fighting between the socalist workers and capatalist marketing department.


Posted: 06/02/2009 at 16:05

Talkback: Italian PM gives home bike market big boost