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Motorcycle news : General news
You are looking at: Home : Motorcycle news : General news

Industry Eye: Honda sales down profits up

Bike sales still on the up

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Posted: 26 October 2007
by Roger Willis

HONDA's GLOBAL motorcycle sales in the first half of its financial year to30 September fell by 11.7 per cent year-on-year to a mere 4.58 millionunits.

But this drop wasn't serious, the company claimed, because it was dueto a reduction in the number of knocked-down kits shipped to variousjoint-venture operations in Asia as more of them are now sourcing partslocally and building complete bikes.

Its two-wheeled turnover for the period was actually up by 16.2 per cent to £3.17bn with operating profit for the sector soaring by 50.7 per cent to £288m. However, most of this improvement was due to the positive effect of the depreciation of the yen and Honda has admitted that it also had to absorb increased sales costs ­ discount price promotions, in other words in the troubled US motorcycle market.


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