Italian marque enjoys 22% increase in sales despite slump in motorcycle market
The company say demand for the Monster 696 outpaced supply with a new record of 1410 units during the period. Ducati say sales would have been higher if production had met demand.
A string of commercially successful motorcycles, from the Hypermotard to the new 1098 and 848 superbikes, and now the new Monster have taken the brand to sales of over 10,000 in the last 12 months.
"The transformation of our product lineup and the exceptional dedication of our dealer network to improve has delivered these outstanding results," commented Michael Lock, CEO of Ducati North America.
Good stuff. Purchased my first ducati this past April. Hope that is one of the units that was reflected in those numbers and this success story. I've wanted a duc for year but as they have improved their maitinence frequncy and thus lowered their maintinence cost, and improved their warrenties, and their improved selling price, lowered for 07 and part of 08, I thought it would be a good time for me to take the leap. I'm sure others felt the same way
Posted: 09/07/2008 at 22:41
