In celebration of their 80th birthday Bennetts bike insurance are offering lucky winners the opportunity to make their biking dreams come true.
For Bennetts Biker Dreams, the bike insurance provider have piled together an £80,000 fund which bikers can win a share of to bring their wildest imagination to life.
Two-time World Superbike champion James Toseland will front the campaign and will join the judging panel to decide on the most deserving applicants. He said: "All bikers have a dream, whether it’s a custom-made set of leathers, riding through America, or getting their hands on a bike they’ve had their eye on for years. Bennetts Biker Dreams is literally giving bikers, or even non-bikers who want to get into riding, the opportunity to apply and have their ultimate biker dream granted."
The dream for Toseland would be riding down the iconic Route 66, "I’ve ridden some of the best circuits in the world but I’d love to experience the thrill of making my way down the open road in America."
Hannah Squirrell, Marketing Director for Bennetts said: "We wanted to do something completely different to celebrate our 80th birthday and what better than offering bikers a chance to get their hands on a share of over £80,000 worth of biker dreams. There are no set rules regarding what prizes will and won’t be awarded, we are literally throwing it open to bikers to tell us how we can grant their biker dream and why."
Entries can be submitted by visiting bennettsbikingdream.co.uk and writing about your perfect biking dream or by uploading Youtube video. The competition is open to anyone over the age of 18 and living in the UK. Entries to the campaign will be accepted until 30th September 2010, with dreams awarded at the end of each month and even beyond the closing date until the £80,000 prize fund is used up.
What are your biking dreams? I like the idea of visiting Japan for the Suzuka 8 hour race.
