Carole Nash, the UK’s biggest motorcycle insurance specialist has signed a high profile four-year
deal to become title sponsor of the UK’s largest motorcycling event, the International Motorcycle
and Scooter Show.
The deal sees two of the biggest names in motorcycling come together to present
what is set to be the most enthralling Bike Show ever staged. Taking place at the Birmingham NEC
between the 28th November and 7th December, the Carole Nash International Motorcycle and Scooter
Show will feature the largest collection of 2009 models under one roof along with a host of
adrenalin fuelled interactive features.
The agreement between the Show and the UK’s leading motorcycle insurance broker continues the
pair’s long-running relationship. Carole Nash has been a long-standing and committed supporter of
the Show, having previously sponsored the Show’s Classic, Club and Custom Bike features, as well as
having been a major exhibitor for over eighteen years. It has also invested heavily in its own stands
bringing some of the wildest and most beautiful bikes from across the globe for bikers to admire in
Birmingham. As one of the biggest brands in motorcycling and an active member of the Motorcycle
Industry Association since 1994, Carole Nash is a welcome sponsor for the UK’s most important two-wheeled
Show.
Tickets to the Show went on-sale in July, and with preparation well under way, the organisers will
soon be announcing the full line-up of exhibitors and interactive features. This year’s event is set to
be one of the biggest in the biking calendar and with all the stars including BMW, Ducati, Harley-
Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph, and Yamaha to name just a few – all unveiling
their brand new 2009 models for the first time in the UK. It’s the perfect day out for everyone from
the bike-mad, to the casual two-wheeled enthusiast.
Finlay McAllan, Managing Director of MCI Exhibitions, said; “We’re delighted to announce Carole
Nash as title sponsor of the Show for the next four years. The organisation has always been a
