Toothless but on two wheels...A SWEET shop in Lucknow, India, has come up with a novel idea to boost sales during Diwali - the festival of lights, is an occasion when people distribute sweets or other gifts to their loved ones and friends.
Radhey Lal Sweets has announced it will offer free gifts ranging from motorbikes to DVD players, refrigerators to microwave ovenss on purchase of a particular quantity of sweets.
"After observing most of the gift schemes were available with high-priced goods in the market, I thought how about replacing them with comparatively low priced sweets. So, we devised this idea. It is working really well, as the sales of my shop have definitely risen," said Mukesh Gupta, the owner of Radhey Lal Sweets.
The special gift scheme is linked to most of the sweet varieties available at the shop. The offered gifts depend on the quantity and variety of sweets taken.
