Brough Superior under new ownership
Relaunch planned for age-old brand
FOLLOWING negotiations with the Card family, Netherton Industries Ltd. has announced the purchase of The Brough Superior Engineering Limited, together with the assets of The Brough Superior Engineering Limited. This follows the earlier acquisition of Brough Superior Motorcycles Limited.
The acquisition includes the patents, the intellectual property rights, and the exclusive rights of the trademark and logo, of the historically renowned company.
The transaction is the brainchild of Englishman Mark Upham, the manager of British Only Austria GmbH, purveyors of rare and unique British motorcycles, and who has been appointed CEO of the new Brough Superior operation. Upham, 51, is a life long enthusiast of Brough Superior motorcycles.
The company’s intention is to preserve, protect, and promote the prestige and momentum, which continues to attach to the Brough Superior legend. So they won't be launching a GSX-R1000 killer anytime soon..
Discuss this story
|
