BMW ARE planning to take the Japanese market 'head on' with their new S1000RR superbike, a company executive has said.
Pieter de Waal, vice president of the BMW’s U.S. motorcycle operations, said the German manufacturer had priced the new four-cylinder superbike to directly compete with the big four: Honda, Suzuki, Yamaha and the Kawasaki.
“We obviously would like to increase our presence beyond a niche player in the U.S.,” said De Waal, refering to the company's strategy of attracting younger blood into their marketplace. The pricing of the new superbike will be a key factor in the bike's success too; the RR will retail for around the same price as a 2010 Yamaha YZF-R1.
“We are going to take the Japanese head-on,” said de Waal.
