Bennetts reveal Britain’s ‘average biker’
Britain's typical motorcyclist is a middle-class, professional, family man that rides a Honda
BENNETTS - the UK’s number one for bike insurance - has revealed the profile of the ‘average biker’ in 21st Century Britain, is a seemingly upstanding, 40-something middle-class citizen who is a married, professional, family man.
The study reveals 50% of the British bikers questioned having a tattoo and a third sporting a beard. Only 7% sport either long hair or a pony tail. Nearly 60% of those surveyed hold down a professional senior/management job, taking home an average wage of £30,000 a year, up 25% on the national average of £24,000.
The average biker rides a Honda and manages just 7,500 miles a year, with 80% of bikers surveyed owning a car as well as a motorbike. Biking seems to still be very much associated with a mid-life crisis as the average biker has only been riding for two years, despite his age.
Questionnaire Results
Sex: Male (96.8%)
Age: 41- 50 (31.6%)
Hair Colour: Brown (66.2%)
Glasses: No (62.3%)
Additional features: Tattoos (53.3%) and Beard (32.6%)
Height: 6ft (33.3%)
Occupation: Professional (29.0%)
Motorbike: Honda (30.1%)
How often do you ride: Twice a week (42.8%)
Do you use the bike to commute to work: Yes (54.9%)
Average annual mileage: 5,001 – 10,000 (43.0%)
Favourite genre of music: Rock/Heavy Metal (48.8%)
How long have you been riding: 1-3 years (22.9%)
How many motorbikes have you owned: 6 (47.9%)
Do you own a car: Yes (80.0%)
Favourite sport: Superbikes (52.8%)
Annual income: £20,000 – 39,999 (44.4%)
Discuss this story
Another one of Bennett's worthless surveys. How on earth did they manage to work out that Average biker has only been riding for two years. They must have included lots of newbies in their sample.
Posted: 23/02/2009 at 11:33
The average biker has been riding 2 years and has had 6 bikes! Either he isn't very good at riding yet or he has more money than sense. Kettle boiled in the middle of writing this post 
Posted: 23/02/2009 at 11:45
Are their rates cheaper for newer riders 6 bikes average some crashers about out there
Posted: 23/02/2009 at 11:52
Stats eh? Read it properly and it says that 77.1% have been riding 4 years or more
Posted: 23/02/2009 at 11:58
Are their rates cheaper for newer riders 6 bikes average some crashers about out there
lets put it this way if they had 6 bikes in 2 years they were not insured with rob dogs bennetts, as you have to pay stupid fees to cancel a policy.
why dont bennetts stick to things they know about like gardening. cause they know fuck all about insurance or bikes for that matter
Posted: 23/02/2009 at 12:34
So 30% of bikers are professionals, but 44% only manage to exceed the national average salary by £6000. This might be explained by the fact that 43% only ride twice a week, but 55% commute to work on their bike. So the main conclusion to be drawn from this is that a lot of professionals only work 2 days per week, which explains why they have such low salaries.
Posted: 23/02/2009 at 12:45
I have just calculated, and find that I am 63.55% average
That's about average
55.5% here (10 out of 18). Does that make me below or above average
Posted: 23/02/2009 at 13:18
I have just calculated, and find that I am 63.55% average
That's about average
55.5% here (10 out of 18). Does that make me below or above average
I was thinking the same
Posted: 23/02/2009 at 14:27
Sooo, I was middle class when I was on my Viffer? It's true, then, you do meet the nicest people on a Honda . Wait a minute though, am I back to being a prole now I'm on a trumpet?
Posted: 23/02/2009 at 15:08
I think you need to remember that "average" can be "mean average", "median average" or "modal average". Different ones are used in different situations and imply very different things. Joe public is mostly used to "mean" average (total the values up and divide by how many values you added), but for example National Average Income is closer to a median average value. So if you mix average types it's quite possible to have a median or modal average of 2-3 years experience, yet also have an average of 6 bikes. So indeed - as other people have said - the statistics are meaningless without a good understanding of the data and how it was cut.
Posted: 23/02/2009 at 19:19
Sex: Male (96.8%) YEP
Age: 41- 50 (31.6%) 36 so NOPE
Hair Colour: Brown (66.2%) YEP
Glasses: No (62.3%) YEP
Additional features: Tattoos (53.3%) and Beard (32.6%) YEP & SOMETIMES
Height: 6ft (33.3%) YEP
Occupation: Professional (29.0%) YEP
Motorbike: Honda (30.1%) NOPE - SUZUKI
How often do you ride: Twice a week (42.8%) NOPE - DAILY
Do you use the bike to commute to work: Yes (54.9%) YEP
Average annual mileage: 5,001 - 10,000 (43.0%) 30,000 COMMUTING + A BIT FOR PLEASURE
Favourite genre of music: Rock/Heavy Metal (48.8%) YEP
How long have you been riding: 1-3 years (22.9%) PASSED TEST IN 98 BUT ONLY RIDDEN FULL TIME SINCE OCTOBER 2008
How many motorbikes have you owned: 6 (47.9%) ONE
Do you own a car: Yes (80.0%) NOPE
Favourite sport: Superbikes (52.8%) EXTREME SPORTS
Annual income: £20,000 - 39,999 (44.4%) YEP Hmmm, fairly average then I guess
Posted: 23/02/2009 at 20:37
The bit that puzzles me is the bit about beards. Unless I'm missing something surely you either have a beard or you don't, that being so, how can just 32.6% be the average? Surely the other 67.4% are the average ones, not the minority that do... ...and that's not withstanding the fact that 3.2% almost certainly aren't going to have beards anyway.
Posted: 24/02/2009 at 16:46
The bit that puzzles me is the bit about beards. Unless I'm missing something surely you either have a beard or you don't, that being so, how can just 32.6% be the average? Surely the other 67.4% are the average ones, not the minority that do... ...and that's not withstanding the fact that 3.2% almost certainly aren't going to have beards anyway.
Pretty much all adult men have beards - just some are very, very short due to shaving.
Posted: 25/02/2009 at 08:28
For those who pay their insurance premiums to Bennetts, make sure you are getting all the services you are paying for. Bennetts do have some very nice extras, such as the Bennetts Babes …and guess who is paying for them? Next time the Missus is away overnight, why not give Bennetts a ring and ask em to send over one of the babes. If they give you any shite, give em your policy number and tell em you’re only after what you’ve paid for. 
Posted: 25/02/2009 at 08:51
My insurance is through bennetts, underwritten by Aviva (NU) and they are decent, cheap, claims work well (they replaced my bike brand new in 2008) and their legal protection (tick that box!) seems OK - still fighting my corner anyway...
...now tell us about the Bennetts Babes!
are you the one who has had six bikes in the past two years?
Posted: 25/02/2009 at 09:18
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