The whole of this is a scam, even as loss leader, it's 25% off their base premium, not the final rated premium, which will make a huge difference.
They did the same thing last year, it's technically there to "buy" market share at the expense of competitors, hope the competitors go out of business and then hike premiums as there is reduced competition.
Bennetts always flex their prices anyway at the end of each month if they are missing targets.
Posted: 15/01/2009 at 17:45