Are we really invisible?

Road safety campaign says we can be

MOTORCYCLISTS ‘can be invisible’ according to a new road safety campaign.

The Gloucestershire Road Safety Partnership campaign features an Invisible Man-style image of a motorcyclist, with sunglasses suspended in mid-air.

The heading says: ‘The Invisible Biker’.

Warnings for both car drivers and motorcyclists have been published on the partnership’s website.

Drivers are told: ‘Motorcyclists and cyclists can be invisible to you if you do not make a conscious decision to look for them

‘A glance is never enough – always look right and left at least twice. This doubles your chance of seeing a vehicle.’

The message for motorcyclists says: ‘Position yourself in the best place to maximise your visibility of potential hazards

‘Avoid lingering in the blind spots created by the A-pillars and C-pillars of cars; those are the front 3/4 and rear 3/4 angle views out of the driver seat.’

The partnership said: ‘We are launching our latest campaign, The Invisibles, which calls for drivers to take time at junctions to look for motorcyclists and cyclists. We are also calling for riders to take steps to make themselves seen by drivers. We need drivers to look, look and look again.’