Press launches - the ugly truth. Part 3

'Absolutely no wheelies for pictures. OK?'

Posted: 3 April 2011
by mark forsyth
Wednesday afternoon: The French arrive back from their ride out. It gives us a chance to sit on and (they left the keys in it) fire it up. The rumor is that one of this group collected a cyclist. Sacre bleu
And in white...
Quick game of pool before presentation starts. Superbike Magazine's Chris Northover is pants at pool. Official
No, he's not doing a dad-dance, he's explaining the technical aspects of the new Crossrunner. This is the official presentation in a downstairs room at the hotel. We all love a bit of powerpoint...
Same (too small) luggage as the VFR1200. White rim tape looks rubbish
Bruce Wilson (Motorcycle Spurt and Leisure) trying to look studious and deep. I think it's a strong look, don't you?
Chief designer and professional tab smoker Teo Plaza Garcia, a multi lingual Spaniard. Person on left blinded by errant fringe
More powerpoint hell but we liked the look of this track-laying concept bike. Just the job for winter
Can you smell the new, hot metal and plastic?
Competition winner Geoff prepares to get the jitters from industrial strength espresso. That's a 300 foot drop under his left elbow
Coffee stop cafe had this amazing view

So with an afternoon of sightseeing completed (a rare luxury on most launches) it's back to the hotel for the press conference. These are you usually long winded, tooth pulling affairs with Japanese technicians insisting on speaking their bestest engrish which only serves to elongate the proceedings. Nothing kills a presentation more than reading every word of a powerpoint slide verbatum, even thought the viewers can read exactly the same words (and probably a lot faster). 

The Crossrunner presentation was mercifully brief and snappy followed by dinner in the hotel and a reasonably early night as everyone had already been up for twenty hours.

Thursday - riding day - dawned bright and sunny with clear blue skies and a gentle breeze. Perfect. After a fairly nuts ride to the coffee stop led by The Motorcycle News' correspondent Mr Phil West, I went solo for the rest of the day as I really don't like riding in big groups.

All the roads on Majorca are twisty, possibly something to do with the mountains. All the roads are surfaced with special low-grip tarmac and all the roads are infested with cyclists. It's as if you encounter the leading group of the Tour de France every few hundred metres. Pedalling Pests. Great way to test the ABs and how easy it is to change line, mid-corner, though. The Crossrunner is no lightweight on the scales but it feels light to ride. You notice this when you're about to take out five-abreast cyclists, half way round a blind bend. Big bars really help to chuck it around like a trail bike.

So, despite half our group coming down with a weird vomiting/fainting bug the day's riding went pretty well with no offs, no disasters and no arrests. Well, they have to catch you to arrest you, don't they?

We're under strict instructions from Honda's press dominatrix Fiona Cole not to pull any wheelies or do any skids and stuff for the pictures. There are a few quivering bottom lips about this which only adds to the piss taking currency against those who are sulking. As members of the International media we must portray a sensible and responsible attitude. This is fine by me as I always ride like an IAM instructor, anyway. 

Next week sees your faithful correspondent in Sicily on the Ducati Monster launch. If you're at all interested I'll report back from there, too...



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Discuss this story

I'm quite enjoying this 'press launch insider' report. But you won't get any sympathy from me, Mr. Forsooth. A PP prez would be a welcome break from the monotony in my job mate.

Posted: 05/04/2011 at 10:19


MF
It's a fair cop ripsawll. Not looking for sympathy, though. I've had enough dull jobs myself to really appreciate how lucky I am not to have a proper job anymore! 

Posted: 05/04/2011 at 12:46


MKJ

They flew us out to the Med, put us up in a hotel and then made us sit through a whole presentation before letting us play on the shiny new motorcycles... the horror... the horror... J

“I always ride like an IAM instructor”... so who was that pulling those wheelies on the video you just posted?

Posted: 05/04/2011 at 16:22


MF
No wheelies here. Nothing to see here. Move along, etc

Posted: 05/04/2011 at 16:59

Talkback: Press launches - the ugly truth. Part 3