We've never seen a new model (not) launched like this
We love different. We love entrepreneurialism. We love maverick. But we're not sure what to make of Erik Buell who has made a living from having a healthy dose of all three.
You may not have heard of the Buell Blast but it was a bike that Buell have been making for 9 years. An entry-level 492cc, single-cylinder four-stroke, with an easy-going 34bhp and 30lbft torque. Low seat height and a relatively light 170kg, so on paper it looks like the ideal learner bike.
However in a damage limitation excercise, Erik Buell has crushed the Blast, quite literally. It seems that Buell were worried about their image suffering because of the Blast, so they've decided to can the model and crush the whole range.
We don't get the Blast over here in the UK, so I haven't ridden one but crushing it seems to me like a funny thing to do. If you're going to crush a bike because it's damaging to your range, why stop at just one in the Buell family? We'd happily vote for the Buell Ulysses as next up for the crusher, the Buell Useless - as it's known by journos - posed about as much threat to the BMW 1200GS as an assassination attempt on Barack Obama using a cheeseburger as your only weapon.
And let's just hope none of Buell's executives join any other manufacturers, or they could end up crushing half of Honda's mid-size fleet. Or indeed crushing the whole Hyosung factory.
Erik, are you feeling ok?
Posted: 03/08/2009 at 14:41
"We'd happily vote for the Buell Ulysses as next up for the crusher, the Buell Useless - as it's known by journos - posed about as much threat to the BMW 1200GS as an assassination attempt on Barack Obama using a cheeseburger as your only weapon."
It's fairly obvious that you're still upset over the whole 1776 thing. The Ulysses is one of the most competent and definitely most enjoyable bikes in its class. Seriously, who cares if it poses a threat to the GS. What bike does?
On the crusher thing... Buell's just trying to get some attention with their Blast stunt. Why just quietly discontinue a model when you can get some publicity out of it and at the same time make a statement.
Posted: 03/08/2009 at 22:20
He might be doing the wrong thing with the Blast - sales figures will tell, but he's nowhere near as wrong as you are about the Ulysses.
Posted: 03/08/2009 at 23:54
Erik will sure as heck have demolished the re-sale values of any 'Blast's.
It is a betrayal of those who bought into the brand via a 'Blast' and spent good money on servicing and Buell merchandise on the back of it.
As to the 'Ulysses': I used to own one...
While it was far from the best bike I've owned and is no threat to BMW or KTM it was far better than useless.
Just wonder what the free-thinkers who dubbed it 'usless' ride themselves?
But we all have freedom of choice; at least when it comes to choosing a bike!
Posted: 04/08/2009 at 13:15
The 'Ulysses' is not useless.
No It's just not a GS....But doesn't cost GS money and wasn't ridden around the world by R2D2, or anybody else from 'Star Wars'.
As to crushing the 'Blast' : What a betrayal of those who bought into the brand via this route and have spent their money on servicing and 'Buell' merchandise.
Question: Hell Erik! If it was THAT bad -why put your name on the tank???
Posted: 04/08/2009 at 13:24
Apologies for posting twice - Thought the first one hadn't loaded....Today my PC is running as slow as a BUELL BLAST...
Posted: 04/08/2009 at 13:29
Posted: 05/08/2009 at 04:39
Posted: 10/08/2009 at 09:17
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