Yeah, I am thinking a bikes version of the free show that was in London Docklands this summer for cars, which Aprilia/Piaggio went to, is the way forward...if it's free admission, thousands will turn up, which means selling stand space to importers and retailers will be fairly easy.
Now Donington's effectively gone bust by losing the F1 circus, that would make a great springtime venue for the MCIA UK bike show. No scooters thanks, they are nowt to do with motorcycling and it MUST have on/off road demo rides, plus track sessions, stunt show etc. All that would put it in a different league from the BMF bikers boot sale..
...get on with it MCIA I say instead of faffing about wit campaigns aimed at commuters too scared to buy anything in case they lose their job next week.
Milano? Hmmm
Honda, Yamaha and a few other manufacturers have pulled out of Milan 09, in case anyone thinks of Ryanair-ing there.
If you do Ryanair, then you have to get a bus, or train to Milan from the airport they use, which is some 30 miles away from Milan...it isn't cheaper than going to the NEC, but Milan is a much bigger and better show. Loads of demo rides, outdoor stunt show, more one-off n concept bikes there too.
Bike shows need re-inventing, the old sportbike dominated market has fragmented, so something new is needed.