I think you missed my point -
He says 12pm, not 12am. Everywhere I've ever been 12am is midnight, 12pm is the middle of the day.
Celebrating New years at lunchtime seems a bit odd
.
apologize, it's living alongside these yanks for 18 years is making me dumber

Ok, drinking from 4pm local time (midnight in the UK) until midnight local time. 8 hours of the razz... Altho given the absolute dirth of any alcohol in US beer, 8 hours of Yank pisswater is about the same as 3 pints of Abbott...
When I first emigrated, Americans were amazed at my ability to sink an entire case of beer (24cans) & still be completely sober. It tooks YEARS of hard work to lose my tolerance & get it to near to the usual US standard of getting blottto on 12-15 (US) pints.
To put it into perspective, I once got pulled by the CHP for 80+ on a freeway after 10 pints & breezed thru the soberiety check with no+ problem at all. Cop then told me to "go home, & ride a bit slower"
If I wanted to make a life-long career out of working with the mentally retarded I would have gone into Special Education or opened a Harley Davidson dealership