Sorry, who are you again?
In May 2003 KTM were approached by a TV production company called Elixir Films blathering on about how they had two actors (well one actor and his posh mate) who wanted to ride around the world on motorbikes. Could KTM supply two 950 Adventures and all the necessary backup to support the trip? KTM weren’t convinced by the pitch and chose not to get involved, deciding that they simply didn’t have the infrastructure to help out with such an ambitious project, so the production company approached BMW instead.
The two actors, as you will have guessed, were Ewan McGregor and Charley Boorman. The TV series about their journey, The Long Way Round, became a global smash hit, a marketing dream and subsequently had enormous impact on the worldwide sales of BMW’s GS range of bikes.
“In an ideal world we would have loved to have supported them, but at the time we decided against it,” a KTM spokesman understated.